Такая неизвестная известная Virginia

Varieties

United States

Virginia Slims are 23 mm (0.91 in) in circumference and are available in 100 mm (3.9 in) and 120 mm (4.7 in) lengths.

  • Virginia Slims Pack (Full Flavor) 100s
  • Virginia Slims Gold Pack (Lights) 100s & 120s
  • Virginia Slims Silver Pack (Ultra Lights) 100s & 120s
  • Virginia Slims Menthol Pack (Full Flavor) 100’s
  • Virginia Slims Menthol Gold Pack (Lights) 100s & 120s
  • Virginia Slims Menthol Silver Pack (Ultra Lights) 100s & 120s

Superslims

Superslims are 21mm in circumference and are smaller in diameter than other Virginia Slims varieties. They are also known as «purse packs» and are only available in 100 mm (3.9 in) length.

  • Virginia Slims Superslims Pack
  • Virginia Slims Superslims Menthol Pack

Sponsorshipedit

Women’s tennisedit

Virginia Slims sponsored the Women’s Tennis Association Tour from 1971 to 1978. This sponsorship is sometimes credited for the growth and success of women’s tennis during the 1970s and early 1980s.

Virginia Slims also sponsored the Virginia Slims Circuit, a tennis tour consisting of a group of originally nine female professional players. Formed in 1970, the Virginia Slims Circuit eventually became the basis for the later WTA Tour. The players, dubbed the Original 9, rebelled against the United States Lawn Tennis Association (USLTA) due to the wide inequality between the amount of prize money paid to male tennis players and to female tennis players.

Heldman, with the assistance of Joe Cullman of Philip Morris, then offered US$5,000 out of her own pocket to allow the «Original 9» to sign token $1 contracts and set up their own tour of eight professional tournaments in 1970. The tour was sponsored by Virginia Slims. This independent women’s professional tennis circuit provided more equal[clarification needed] prize money than had been provided previously by the USLTA and other organizations. Despite the USLTA’s suspension of the «Original 9» from its tournaments, by the end of the year the Virginia Slims Circuit was able to boost its numbers from nine to forty members, which helped pave the way for the first full year season of the Circuit in 1971. Subsequently, in the aftermath of the creation of the Women’s Tennis Association in 1973, the Virginia Slims Circuit would eventually absorb the ILTF’s Women’s Grand Prix circuit and become the WTA Tour.

Virginia Slims also briefly sponsored the Virginia Slims of Richmond, a now defunct WTA Tour affiliated women’s tennis tournament held in 1970 and from 1972 to 1973. It was held in Richmond, Virginia in the United States and played on indoor carpet courts.

Marketing

1978 Virginia Slims magazine ad. The image at the top is a photograph of a woman hanging laundry outside. The ad text reads: «Back then, every man gave his wife at least one day a week out of the house. You’ve come a long way, baby. Virginia Slims – Slimmer than the fat cigarettes men smoke.»

From inception, Virginia Slims have been designed and marketed as a female-oriented , generally targeted towards a younger demographic (18- to 35-year-olds). While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste, and a contrast to men’s cigarettes. Thus, Virginia Slims functioned as a pioneer brand, which successfully implemented an empowering female-centered marketing strategy, also known as femvertising.

A report by the has interpreted these marketing strategies as attempting to link smoking «to women’s freedom, emancipation, and empowerment». This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims and other «niche» brands marketed directly to women.

In the 1960s and 1970s, the themes of and , with the slogan «You’ve Come A Long Way, Baby» were often used in the ads, and often featured about women in the early 20th century who were punished for being caught smoking, usually by their husbands or other men, as compared to the time of the ads when more women had equal rights, usually comparing smoking to things like the right to vote. Later campaigns have used the slogans, «It’s a woman thing.» in the 1990s, and «Find your voice.» in the 2000s.

Television and print ads often featured well-known models and designer fashions. Print ads were generally placed in women’s magazines, and formed the mainstay of the marketing campaign, supplemented with billboards and point-of-purchase displays. From 1969 until 1971 (when cigarette advertising on television became prohibited), television advertising was an important component; the commercials would begin with actors dressed in period costumes re-enacting the early 20th century anecdotes in comedic fashion, followed by a glamorous modern-day model, smoking the product while proudly dressed in the latest fashions, accompanied by «You’ve Come A Long Way, Baby», which in the commercials was an up-tempo, catchy pop-rock jingle:

On January 1, 1971, at 11:59 p.m, an ad for Virginia Slims was aired during which became notable as the final cigarette advertisement to air on television before the implementation of the , which prohibited the radio and television advertising of all cigarettes in the United States, regardless of the demographics at which they were aimed.

Several other, less important, marketing vehicles were employed, such as the Virginia Slims Book of Days (a day timer/calendar book), fashion shows, and an extensive line of products, apparel, and accessories.

The «Find your voice» ad campaign was criticized for being offensive to those who have lost their voices to as a result of smoking, especially in light of the well-publicized laryngectomy of Janet Sackman, a former model for another cigarette brand. who developed throat and lung cancer. The campaign was also criticised for targeting minority women; the campaign and the brand sought to associate themselves with empowerment, independence, women’s rights, and sexual allure. The campaign was also criticized for the slogan «NEVER let the goody two shoes get you down», which uses to promote product use. It has also been suggested that it urges smokers to disregard health warnings. The campaign also featured a model using a throat-touching gesture, which echoes earlier ads which made more explicit claims of benefits.

The advertising agency handled the Virginia Slims account throughout most of the .

Market share

From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120s, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989. With increased competition from other brands, notably Capri and Misty, the brand lost ground but stabilized at around 2.4% though 2003. Since then, it has lost about 0.1% per year, and was 2.0% in 2007 and 1.8% in 2009. This slow but steady decline is expected to continue, since the brand is no longer heavily promoted. Despite this, brand loyalty is well above average, and is still one of the highest in the industry.

Производитель

Своим выпуском обязаны табачному дельцу Кристоферу Фолксу, открывшему в 30-е годы XIX века свое дело в штате Миссури. Позже его партнером в компании «Дж.Э.Лигетт и брат» стал внук. Фирма начала выпускать сигареты на основе высококачественного табака из Виргинии и Турции. Со вступлением в долю Джорджа Майерса компания превратилась в Ligett & Myers Tobacco.

Производители сигарет EVE придерживаются принципов качества и образцовости, гордятся тонким и легким вкусом, подчеркивающим женственность своих поклонниц. Представляя элитный бренд, отличаясь красотой и высоким качеством, привлекая изысканным внешним видом, сперва появились в США. С распространением в других странах получили всеобщее признание. Сейчас их выпуск освоен во многих странах Европы, в том числе и в России.

In popular culture

Music

is the name of the second album of the electronic musician , released in 1998. The ‘ song «Dog Years» references Virginia Slims Ultralights.

Television

Episode number 66 of the animated television show is titled «You’ve Come a Wrong Way, Baby». The episode is as follows: After catching Mambo with a cigarette in his mouth, Bernice challenges the tobacco industry on the floor of Congress. During testimony she is invited to a tobacco plantation by Walt Evergreen (voiced by Jim Varney)—president of an unnamed tobacco company—which does not go well for the family. Note: This episode carries a tag dedicating it to .

In popular cultureedit

Musicedit

You’ve Come a Long Way, Baby is the name of the second album of the electronic musician Fatboy Slim, released in 1998. The Black Lips’ song «Dog Years» references Virginia Slims Ultralights.

Televisionedit

Episode number 66 of the animated television show Duckman is titled «You’ve Come a Wrong Way, Baby». The episode is as follows: After catching Mambo with a cigarette in his mouth, Bernice challenges the tobacco industry on the floor of Congress. During testimony she is invited to a tobacco plantation by Walt Evergreen (voiced by Jim Varney)—president of an unnamed tobacco company—which does not go well for the family. Note: This episode carries a tag dedicating it to Joe Camel.

Виды сигарет EVE

Premium

Длина обычных дамских сигарет, толщина особая. Состав из 8 мг смол на 0,6 мг никотина позволяет хорошо накуриваться, не вызывая кашля. Покупательницы нашли, что запах очень крепкий, долго держится на руках и волосах, одежде.

Цена за пачку – 125 руб.

Virginia Slims

Бренд создавался с ориентацией на деловых молодых женщин. Он вышел на рынок вслед за женскими сигаретами «Мальборо», спустя 40 лет после них. Супертонкие Virginia Slims в 1965 году стали новинкой, выпущенной специально для прекрасных дам.

Такая неизвестная известная Virginia

Они тоньше других марок своего формата. Это способствует элегантности и меньшему выделению дыма. Табачные гурманы называют их «слимки». Особую крутость сигаретам придают стиль пачки, красота дизайна, название. Ценятся за мягкость вкуса. Несмотря на легкость, нежность табака, женственность упаковки, свой выбор на них остановили и многие мужчины.

Стоят сигареты от 140 руб. за пачку. В России в настоящее время представлен новый формат: белый и черный цвета, миниатюрная упаковка, стилизованная под остальные женские аксессуары.

Состав:

  • 12 мг смолы;
  • 0.9 никотина.

Есть облегченные Virginia Slims с меньшими показателями: смолы 5-8 мг, никотина 0.5-0.7.

Premium Mint

Такая неизвестная известная Virginia

Сигареты с фильтром содержат вкус ментола – в них добавлены свежие листья мяты. Содержание веществ:

  • смола — 4мг;
  • никотин — 0,3мг;
  • СО: 4мг/сиг.

Описание обращает внимание на популярность сигарет у российских представительниц слабого пола. Страна-производитель подчеркивает супертонкость изделий с наименьшим выделением табачного дыма – диаметр 42 мм

Стоит пачка сигарет EVE до 140 руб.

EVE Premium Purple

Упаковка белого цвета содержит табак высшего качества. В пачке 20 шт., блок содержит 200 сигарет. Крепость в пределах 2,5-3. Трудно точно сказать, сколько стоят – цена колеблется от 130 до 146 руб.

Такая неизвестная известная Virginia

В составе сигарет 0.5 мг никотина, 5 мг смол.

Табачное сырье измельчается ножами с алмазным лезвием. Инновационная технология изготовления способствует уменьшению количества дыма и быстроте выветривания с одежды и рук курильщика. В 2019 году марка продолжает оставаться одной из элитных, роскошных, ее любят женщины многих стран. Яркий аромат и тонкий вкус им придают разные виды табака высокого качества.

Sponsorship

Women’s tennis

Virginia Slims sponsored the Tour from 1971 to 1978. This sponsorship is sometimes credited for the growth and success of women’s tennis during the 1970s and early 1980s.

Virginia Slims also sponsored the , a tennis tour consisting of a group of originally nine female professional players. Formed in 1970, the Virginia Slims Circuit eventually became the basis for the later . The players, dubbed the Original 9, rebelled against the (USLTA) due to the wide inequality between the amount of prize money paid to male tennis players and to female tennis players.

Heldman, with the assistance of Joe Cullman of Philip Morris, then offered US$5,000 out of her own pocket to allow the «Original 9» to sign token $1 contracts and set up their own tour of eight professional tournaments in 1970. The tour was sponsored by Virginia Slims. This independent women’s professional tennis circuit provided more equal prize money than had been provided previously by the USLTA and other organizations. Despite the USLTA’s suspension of the «Original 9» from its tournaments, by the end of the year the Virginia Slims Circuit was able to boost its numbers from nine to forty members, which helped pave the way for the first full year season of the Circuit in 1971. Subsequently, in the aftermath of the creation of the Women’s Tennis Association in 1973, the Virginia Slims Circuit would eventually absorb the ILTF’s Women’s Grand Prix circuit and become the WTA Tour.

Virginia Slims also briefly sponsored the , a now defunct affiliated women’s tennis tournament held in 1970 and from 1972 to 1973. It was held in in the and played on indoor carpet courts.

Marketingedit

1978 Virginia Slims magazine ad. The image at the top is a photograph of a woman hanging laundry outside. The ad text reads: «Back then, every man gave his wife at least one day a week out of the house. You’ve come a long way, baby. Virginia Slims – Slimmer than the fat cigarettes men smoke.»

From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted towards a younger demographic (18- to 35-year-olds). While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste, and a contrast to men’s cigarettes. Thus, Virginia Slims functioned as a pioneer brand, which successfully implemented an empowering female-centered marketing strategy, also known as femvertising.

A report by the Surgeon General of the United States has interpreted these marketing strategies as attempting to link smoking «to women’s freedom, emancipation, and empowerment». This report also tied the increase of smoking among teenage girls to rises in sales of Virginia Slims and other «niche» brands marketed directly to women.

In the 1960s and 1970s, the themes of feminism and women’s liberation, with the slogan «You’ve Come A Long Way, Baby» were often used in the ads, and often featured anecdotes about women in the early 20th century who were punished for being caught smoking, usually by their husbands or other men, as compared to the time of the ads when more women had equal rights, usually comparing smoking to things like the right to vote. Later campaigns have used the slogans, «It’s a woman thing.» in the 1990s, and «Find your voice.» in the 2000s.

Television and print ads often featured well-known models and designer fashions. Print ads were generally placed in women’s magazines, and formed the mainstay of the marketing campaign, supplemented with billboards and point-of-purchase displays. From 1969 until 1971 (when cigarette advertising on television became prohibited), television advertising was an important component; the commercials would begin with actors dressed in period costumes re-enacting the early 20th century anecdotes in comedic fashion, followed by a glamorous modern-day model, smoking the product while proudly dressed in the latest fashions, accompanied by «You’ve Come A Long Way, Baby», which in the commercials was an up-tempo, catchy pop-rock jingle:

On January 1, 1971, at 11:59 p.m, an ad for Virginia Slims was aired during The Tonight Show Starring Johnny Carson which became notable as the final cigarette advertisement to air on television before the implementation of the Public Health Cigarette Smoking Act, which prohibited the radio and television advertising of all cigarettes in the United States, regardless of the demographics at which they were aimed.

Several other, less important, marketing vehicles were employed, such as the Virginia Slims Book of Days (a day timer/calendar book), fashion shows, and an extensive line of products, apparel, and accessories.

The «Find your voice» ad campaign was criticized for being offensive to those who have lost their voices to throat cancer as a result of smoking, especially in light of the well-publicized laryngectomy of Janet Sackman, a former model for another cigarette brand. who developed throat and lung cancer. The campaign was also criticised for targeting minority women; the campaign and the brand sought to associate themselves with empowerment, independence, women’s rights, and sexual allure. The campaign was also criticized for the slogan «NEVER let the goody two shoes get you down», which uses reactance to promote product use. It has also been suggested that it urges smokers to disregard health warnings. The campaign also featured a model using a throat-touching gesture, which echoes earlier ads which made more explicit claims of voice box benefits.

The Leo Burnett advertising agency handled the Virginia Slims account throughout most of the product lifetime.

Дизайн

Оформление соответствует слогану «Цветы снаружи, аромат внутри». Изготовители своей продукцией выразили особое отношение к женщине.

За долгие годы дизайн упаковки многократно изменялся: от пестрых, колоритных цветов переходили к нейтральным тонам. При этом женское изящество и шарм старались сохранить.

Картонная упаковка, содержащая изделия длиной 120 мм, изготовленная в едином стиле, выпускается в белом, синем, красном, черном цветах. Дополнительный штрих – вертикальная полоса или горизонтальные линии для каждого вида характерны свои. С левой стороны по длине золотыми буквами сверкает имя бренда. Название вида располагается перпендикулярно. Дизайнеры ограничились внушительным предупреждением о вреде курения для здоровья и поместили картинку-страшилку на оборотной стороне.

Varietiesedit

United Statesedit

Virginia Slims are 23 mm (0.91 in) in circumference and are available in 100 mm (3.9 in) and 120 mm (4.7 in) lengths.

  • Virginia Slims Pack (Full Flavor) 100s
  • Virginia Slims Gold Pack (Lights) 100s & 120s
  • Virginia Slims Silver Pack (Ultra Lights) 100s & 120s
  • Virginia Slims Menthol Pack (Full Flavor) 100’s
  • Virginia Slims Menthol Gold Pack (Lights) 100s & 120s
  • Virginia Slims Menthol Silver Pack (Ultra Lights) 100s & 120s

Superslimsedit

Superslims are 21mm in circumference and are smaller in diameter than other Virginia Slims varieties. They are also known as «purse packs» and are only available in 100 mm (3.9 in) length.

  • Virginia Slims Superslims Pack
  • Virginia Slims Superslims Menthol Pack

Market shareedit

From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120s, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989. With increased competition from other brands, notably Capri and Misty, the brand lost ground but stabilized at around 2.4% though 2003. Since then, it has lost about 0.1% per year, and was 2.0% in 2007 and 1.8% in 2009. This slow but steady decline is expected to continue, since the brand is no longer heavily promoted. Despite this, brand loyalty is well above average, and is still one of the highest in the industry.

Список источников

  • ProVapes.ru
  • www.wikizero.com
  • howlingpixel.com